About

Animal Visuals is a project of Mark L. Middleton. This site was originally launched in 2009 to display various internet projects advocating for animal protection, including:

  • An animated slaughter counter that visualizes the rate of slaughter of cows, pigs, and chickens in the United States.
  • The Virtual Battery Cage, which allowed viewers to see the inside of a battery cage from the perspective of a hen.
  • Farm Rescue, a game on Facebook about rescuing battery hens, and a parody of Zynga's popular FarmVille game.
  • A maps application that showed the location of undercover investigations on farms throughout the United States, overlaid with the status of Ag-gag laws that were introduced in order to suppress these investigations.
  • A graphing application created for Faunalytics / (The Humane Research Council at the time) to visualize the results of their long-running Animal Tracker Survey This is still live on faunalytics.org.
  • A project to estimate the number of animals killed through both slaughter and plant harvest in order to obtain 1 million human edible calories in 8 food categories.

Most of these projects were done using Macromedia / Adobe Flash, which lost support in modern browsers in the late half of the 2010's, and so these projects became defunct, and at the time, I didn't have the time to update them. I'm currently working to bring many of these projects back using current web technologies, starting with the Slaughter Counter.

Contact

If you want to get in touch, you can reach me at gro.slausivlamina@kram.